VW ’The Force’ Takes No. 1 Most-Viewed Ad Spot on YouTube

Posted on December 23, 2011 by


Following the release of the most-viewed videos of the year, YouTube has also released the most-viewed ads on YouTube for 2011.  Keep in mind this excludes music videos and movie trailers.  It’s no surprise to us that Volkswagen’s ’The Force’ 2011 Super Bowl commercial takes-away the number one ad spot this year, having already captured the #9 spot on the overall most-viewed video list.

Also see: YouTube Releases Most-Viewed Videos of 2011

YouTube remarks ”that the majority of YouTube’s top “ads” of 2011  never appeared on traditional TV at all” and ”Videos like T-Mobile’s Royal Wedding, itself a spoof of the JK Wedding Dance, were made for the web and made to amuse, entertain, and to be passed around, as are mini-movies like DC Shoe’s Gymkhana Four, stunts like Hot Wheel’s record jump, and Old Spice’s “Scent Vacation.”

From YouTube’s blog post:

Most watched video ads of the year (eliminating music videos and trailers):
1. VW – The Force
2. T-Mobile – Royal Wedding
3. Chrysler – Imported From Detroit
4. DC Shoes – Ken Block’s Gymkhana Four: The Hollywood Megamercial
5. smartwater – Jennifer Aniston goes viral
6. Team Hot Wheels – The Yellow Driver’s World Record Jump
7. Old Spice – Scent Vacation
8. Apple – Introducing Siri on iPhone 4S
9. Samsung – Unleash Your Fingers
10. adidas – D Rose: adiZero Rose 2 The Bull

Here’s the most-viewed YouTube Ad of 2011 — ’The Force: Volkswagen Commercial’

Even VW’s 2011 Ad received about 10 million views before the Super Bowl even aired, as they released the commercial on YouTube 2 weeks before the Super Bowl.

As we can see the spectrum of advertising shifting, specifically that of online advertising, what do you see as the next quantum-leap for advertisers wishing to capture a large market share of views online.


Justin Gianninoto, Founder, is an experienced digital strategist and creative thinker. He leverages a unique combination of business insight and technical knowledge to advance clients’ strategic goals. Having a deep knowledge of current trends, platforms and technologies, he effectively positions clients' messaging in front of key audiences. He is active in the digital community, having been selected as a member of the inaugural Summer Startup Accelerator program at General Assembly, a global network of campuses focused on technology, design and business. He continues to pursue his passion for innovation and entrepreneurship, staying connected with General Assembly as a teaching assistant, helping students develop technical skills in HTML, CSS, JavaScript, PHP and WordPress. He graduated from Binghamton University’s School of Management Fast-Track MBA program, receiving his Masters in Business Administration with dual concentrations in Marketing and Management Information Systems, and his Bachelor of Arts in English, General Literature and Rhetoric.


  • http://www.facebook.com/profile.php?id=100003405463622 Ali

    On sencod thought it’s probably more like a love hate relationship. They love the money the affiliates make them, but sometimes they don’t like the shit affiliates are promoting.