Say Goodbye to Android Market, Come ‘Play’ with Google

Posted on March 10, 2012 by


In the next few days, Android users will see several changes to their mobile entertainment experience.  Google is rebranding Android Market the ‘Google Play Store.’ As an Android user myself, I seriously applaud this move by Google, which brings much more consistency to the Google mobile experience.  Read on to find out how to play.

Google introduced the new Google Play this week on the Official Google Blog, saying this about the new service:

Today we’re eliminating all that hassle with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again.

With Google Play you can:

  • Store up to 20,000 songs for free and buy millions of new tracks
  • Download more than 450,000 Android apps and games
  • Browse the world’s largest selection of eBooks
  • Rent thousands of your favorite movies, including new releases and HD titles

I believe this fits in very well with Google’s model of combining and streamlining services recently.  It seems that their recent announcement of ‘One Google Experience‘ via their streamlined Privacy Policy across 70 products was only paving the way for future integrations such as Google Play.

Android users can look for the update to roll out over the next few days across services including Android Market, Google Music and Google Books, all becoming Google Play.  Google is releasing it as a ‘phased OTA upgrade.’

South by Southwest SXSW attendees this week can visit Google Village from March 10-11 to learn more about Google Play.

What do you think of Google’s integration of the Android Market, Google Music and Google Books across the Android mobile platform?


Justin Gianninoto, Founder, is an experienced digital strategist and creative thinker. He leverages a unique combination of business insight and technical knowledge to advance clients’ strategic goals. Having a deep knowledge of current trends, platforms and technologies, he effectively positions clients' messaging in front of key audiences. He is active in the digital community, having been selected as a member of the inaugural Summer Startup Accelerator program at General Assembly, a global network of campuses focused on technology, design and business. He continues to pursue his passion for innovation and entrepreneurship, staying connected with General Assembly as a teaching assistant, helping students develop technical skills in HTML, CSS, JavaScript, PHP and WordPress. He graduated from Binghamton University’s School of Management Fast-Track MBA program, receiving his Masters in Business Administration with dual concentrations in Marketing and Management Information Systems, and his Bachelor of Arts in English, General Literature and Rhetoric.