World Forest Day: Tour the Amazon Rainforest

Posted on March 22, 2012 by


As part of World Forest Day 2012 Google debuted their collection of never before seen restricted Amazonian rainforest images through Google Street View in an astonishingly beautiful collection.

Google remarks on the Google Blog about the project:

This project was made possible in partnership with the Amazonas Sustainable Foundation (FAS), the local nonprofit conservation organization that invited us to the area. We used the Street View trike and a tripod camera with a fisheye lens—typically used to capture imagery of business interiors—to capture both the natural landscape and the local communities. In all, more than 50,000 still photos were stitched together to create these immersive, 360-degree panoramic views

I highly applaud Google for this effort, not only because it has the ability to transport people to a place they may otherwise never get to experience, but also as an initiative to attract attention to an important ecological and environmental issue in a way that’s enjoyable.  Hopefully this imagery will be used positively to get people interested in rainforest and other environmental conservation.

If you haven’t seen it yet, head to Google’s Street View Gallery to experience the remarkable collection for yourself.

Check it out here.


Justin Gianninoto, Founder, is an experienced digital strategist and creative thinker. He leverages a unique combination of business insight and technical knowledge to advance clients’ strategic goals. Having a deep knowledge of current trends, platforms and technologies, he effectively positions clients' messaging in front of key audiences. He is active in the digital community, having been selected as a member of the inaugural Summer Startup Accelerator program at General Assembly, a global network of campuses focused on technology, design and business. He continues to pursue his passion for innovation and entrepreneurship, staying connected with General Assembly as a teaching assistant, helping students develop technical skills in HTML, CSS, JavaScript, PHP and WordPress. He graduated from Binghamton University’s School of Management Fast-Track MBA program, receiving his Masters in Business Administration with dual concentrations in Marketing and Management Information Systems, and his Bachelor of Arts in English, General Literature and Rhetoric.