Bieber-fever propels Matt Lauer to 100k followers in a day

Posted on June 16, 2012 by

Justin Bieber (@justinbieber) made an appearance on The Today Show yesterday and in an interview with host Matt Lauer, asked his 20 million+ Twitter followers to follow Matt’s freshly-created Twitter account with 0 followers.


After the first day with the new Twitter account, NBC’s Lauer has accumulated just under 130,000 followers as of the time of this writing.

Will the exponential growth of Lauer’s Twitter account continue, or was it simply a one-day stunt?

Justin Gianninoto, Founder, is an experienced digital strategist and creative thinker. He leverages a unique combination of business insight and technical knowledge to advance clients’ strategic goals. Having a deep knowledge of current trends, platforms and technologies, he effectively positions clients' messaging in front of key audiences. He is active in the digital community, having been selected as a member of the inaugural Summer Startup Accelerator program at General Assembly, a global network of campuses focused on technology, design and business. He continues to pursue his passion for innovation and entrepreneurship, staying connected with General Assembly as a teaching assistant, helping students develop technical skills in HTML, CSS, JavaScript, PHP and WordPress. He graduated from Binghamton University’s School of Management Fast-Track MBA program, receiving his Masters in Business Administration with dual concentrations in Marketing and Management Information Systems, and his Bachelor of Arts in English, General Literature and Rhetoric.