Bieber-fever propels Matt Lauer to 100k followers in a day

Justin Bieber (@justinbieber) made an appearance on The Today Show yesterday and in an interview with host Matt Lauer, asked his 20 million+ Twitter followers to follow Matt’s freshly-created Twitter account with 0 followers.

Everyone follow my man @mlauer

— Justin Bieber (@justinbieber) June 15, 2012

After the first day with the new Twitter account, NBC’s Lauer has accumulated just under 130,000 followers as of the time of this writing.

Ok…impressed! Justin has driven this to 100k in five hours! Still a way to go till tat media guy streaks.

— Matt Lauer (@MLauer) June 15, 2012

Will the exponential growth of Lauer’s Twitter account continue, or was it simply a one-day stunt?